1. Get your beans fresh instead of ground, as coffee beans will begin to lose their flavor within a short period of being ground.
2. Dark, cool and dry places are best for coffee storage. Do not expose the beans to light, moisture or heat as this will reduce the freshness of the beans.
3. Store coffee in glass or airtight containers to maintain its flavor.
4. Coffee is best used within the first two weeks of roasting. After that time it will begin to lose its freshness.
5. Grind your coffee right before brewing. As stated above, the ground beans tend to lose its flavor upon being ground.